Meet
Josephine Too
No BIAS
no HYPE
No nonsense
+ FUN
As Founder & Principal of Sofos Advisory, she helps innovation-driven founders turn apparent progress into compounding progress—so growth holds through stage transitions and builds toward category leadership.
With 25+ years across Strategy Consulting, executive leadership, and scaling technology businesses globally, including a pivotal role in Infosys’ $100M to $1B journey. She specialises in commercialising innovation from early adopters to mainstream markets—where the challenge isn’t effort, it’s sequencing.
Her Sofos Concept-to-Category System™ gives founders a clear map: where they are, what’s next, and what must be true to progress. She also works with investors to help their portfolio companies de-risk stage transitions and improve capital efficiency.
In practice, she works through four Growth Stages: Traction (GTM without Scale Debt), Economics (Pricing power with unit profit), Execution (Operating Rhythm that scales), and Category Advantage - becoming the default choice on the path to category leadership.
Selected Highlights
• Honorary Industry Fellow, UTS Business School
• Former EVP / Group Executive APAC (Aurionpro) — 4× revenue in 2 years without adding sales resources
• Former Infosys executive — launched & scaled offices in Singapore & Germany; led $100M+ complex deals across Greater China & Australia
• International expansion experience across APAC, Europe, China, and South Asia
Personally, she is passionate about building healthy, purpose-led companies and authentic, empowering leadership. She also dabbles in improv comedy and acrylic painting to improve her right-brain connections.
Judging & Advisory Roles:
Lead Judge, Premier iAwards (Startup & CIO categories, 2012–2015)
Pearcey Medal for Entrepreneurship (2012–2015)
FinTech Summit Awards (2016)
UTS Ibis 3P Innovation Competition (2022–2025)
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