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Why growth that looks real can quietly destroy a business False Traction: The Evil Twin If growth feels heavier every quarter — not lighter — there’s a name for what you’re experiencing. Revenue is moving. The team is growing. The pipeline is active. And yet the business isn’t compounding the way it should. That gap between what growth looks like from the outside and what it feels like from the inside isn’t a motivation problem. It isn’t even a demand problem. It’s false trac

The market will crown a leader regardless of whether you show up for it or not. The question is whether you're making decisions today that compound your position stage by stage — so that when the market starts to converge, you're not hoping to be chosen. That's the difference between growth that stacks and growth that stalls.

This is an excerpt from a Pricing Model Webinar at Stone and Chalk. Published as a Stone & Chalk Blog post here: https://www.stoneandchalk.com.au/articles/startup-pricing A guide to startup pricing design and models: Why is pricing design crucial for startups? Pricing is a crucial aspect of your startup's success, although it's often a challenging topic. It significantly impacts your bottom line without requiring significant changes to your product or business. When introduci

This article is an excerpt from a Webinar at Stone and Chalk Melbourne, and published as a blog post here: https://www.stoneandchalk.com.au/articles/align-go-to-market-strategy From early market to mainstream: Align your Sales and Go-to-Market Strategy To commercialise innovation usually means creating a new market, and new market development has its unique challenges. Due to limited VC funding, Customer-funded sales are becoming more important, however, customers' budgets m

The "F" Series is our conversation with Visionary Founders who have built Category Leading companies, about anything that is important...

Real Growth vs Fake Growth: Not all Growths are Equal This article explores why it's important to examine the different types of growth we see in the market and decide as CEOs, Founders, and Business Leaders, what kind of Growth we aspire to have. In this article: Types of fake growth What causes fake growth? Selfish, self-centred Growth Why fake growth is unsustainable How to achieve real, sustainable growth -------------------------------------------------------------------

Redesigning your startup's pricing model: key considerations for success In the ever-evolving landscape of business, one critical element that often demands attention is the pricing model. By understanding the signs indicating that your pricing strategy needs a refresh, you can ensure that your business stays competitive and profitable. So, let's dive into the key considerations for redesigning your pricing model and setting your business up for success. When to review your p

The next step for your startup's expansion A lot of content and programs help startups craft minimum viable products (MVPs) to get to Product-Market-FIT, and that is also when Series A funding happens. However, m any startups continue to do what they do at the Product-Market Fit stage, thinking that scaling is guaranteed with more resources funded from investments. This also explains why only 40% of funded startups reach Series "A" and only 20% reach Series "B" . Note:  The

Crossing the chasm: from early adoption to mainstream market success What does it mean to "cross the chasm"? The terms "early adopters", "beachhead" and "crossing the chasm" have been circulating in startup circles, but not many people understand the origins of the terms or realise the meaning behind them. In short, "crossing the chasm" is a concept popularised by Michael Moore, representing the challenges that startups face when trying to transition from early adopters to ma

Network Effects is the most hyped and misunderstood topic amongst startups and investors. And yet: "Network effects have been responsible for 70% of all the value created in Tech since 1994. Founders who deeply understand how they work will be better positioned to build category-defining companies." - James Currier @NFX, SFO based VC. Here are 7 questions to help you bust those false claims. What is the difference between Uber's network effects vs Airbnb's such that Ub

To kick off our Platform Series with Prof Julian Wright and A. Prof Andrei Hagiu, world experts in Platform Strategy and Network...

In this interview with Prof Julian Wright and A. Prof Andrei Hagiu, experts in Platform Strategy and Network Economics, we talked through...

This article was first published on @The.Shift Me dia, here in the Analysis Section . In my last few articles, I’ve been writing about ...

COVID has triggered a wave of turmoil, turning life as we knew it upside down. The pandemic has impacted our health, work, and social...

The "F" Series is our conversation with Founders about everything that is important for growing their company. Here, we have Geoff...

The "F" Series is our conversation with Founders about everything that is important for growing their company. Here, we have Geoff...

The "F" Series is our conversation with Founders about everything that is important for growing their company. Chat with Geoff Manchester...

The "F" Series is our conversation with Founders about everything that is important for growing their company. Chat with Geoff Manchester...

The "F" Series is our conversation with Founders about everything that is important for growing their company. Geoff Manchester,...

How do you differentiate real growth from shutdown-fuelled spikes in demand for toilet paper and booze? Which markets are set to grow...