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Sofos Concept-to-Category System™
insight that moves you forward
Articles, frameworks, and diagnostic thinking - organised by growth stage.
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False Traction: The Evil Twin
Revenue is coming in but growth creates drag. False Traction is the most dangerous pattern at stage 1. Here's how to spot it.


The Uncomfortable Truth: The Market Will Crown a Leader
The market will crown a leader regardless of whether you show up for it or not. The question is whether you're making decisions today that compound your position stage by stage ā so that when the market starts to converge, you're not hoping to be chosen.
That's the difference between growth that stacks and growth that stalls.


When to redesign Pricing Model?
Redesigning your startup's pricing model: key considerations for success In the ever-evolving landscape of business, one critical element that often demands attention is the pricing model. By understanding the signs indicating that your pricing strategy needs a refresh, you can ensure that your business stays competitive and profitable. So, let's dive into the key considerations for redesigning your pricing model and setting your business up for success. When to review your p


7 Questions to evaluate Network Effects Moat
Network Effects is the most hyped and misunderstood topic amongst startups and investors. And yet: "Network effects have been responsible for 70% of all the value created in Tech since 1994. Founders who deeply understand how they work will be better positioned to build category-defining companies." - James Currier @NFX, SFO based VC. Here are 7 questions to help you bust those false claims. What is the difference between Uber's network effects vs Airbnb's such that Ub


What you need to know about Platform Businesses
To kick off our Platform Series with Prof Julian Wright and A. Prof Andrei Hagiu, world experts in Platform Strategy and Network...


When Data creates Competitive Advantage, or not?!
In this interview with Prof Julian Wright and A. Prof Andrei Hagiu, experts in Platform Strategy and Network Economics, we talked through...


NOW is the best time to create a "Category" for a Better Future
COVID has triggered a wave of turmoil, turning life as we knew it upside down. The pandemic has impacted our health, work, and social...


Four hidden gems of a daily huddle
Master yourself through these 4 hidden gems in your daily huddle. "If each of us would only sweep our own doorstep, the whole World...


How to run a daily huddle
This is a standup for leadership/management teams. You get the pulse of the team in 15mins, just like when you synchronise your phone....


2nd Key Shift: Sales to (Differentiated) Strategy
There are 4 major shifts that a startup needs to make in order to be successful in their scaling-up journey. The 2nd Shift is from...


1st Key Shift: Founder(s) to Leadership Team
There are 4 key shifts that a startup needs to make in order to be successful in their scaling-up journey. The 1st Shift is from...


Four Key Shifts from Startup to Scaleup
TRANSCRIPT: Today, Iām gonna share with you about the 4 key shifts from start-up to scaleup , each of which I have published a blog post...
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