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Sofos Concept-to-Category System™
insight that moves you forward
Articles, frameworks, and diagnostic thinking - organised by growth stage.
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Ask Nandan Nilekani: Scaling in this New World
The "F" Series is our conversation with Visionary Founders who have built Category Leading companies, about anything that is important for growing their company. Here, we have Nandan Nilekani, Co-Founder @Infosys, Visionary, Philanthropist, and ChangeMaker, answering questions to help us navigate Scaling in this New World post-COVID. We are experiencing chaotic times with changes happening at all levels of our lives. What do we need to know to scale and grow in this New World


Ask Geoff: What does success look like for you?
The "F" Series is our conversation with Founders about everything that is important for growing their company. Here, we have Geoff Manchester answering a question from a Business Owner, Jun Yan from Ravit Insights. Josephine Too is the founder of Sofos Advisory, helping innovation-led founders fix the right thing for their stage, so growth holds through each transition and builds toward category leadership.


Ask Geoff: How to have a 100% A-Player culture?
The "F" Series is our conversation with Founders about everything that is important for growing their company. Here, we have Geoff Manchester answering a question from a Business Owner/Founder, Koby Jones from The SILC Group. Josephine Too is the founder of Sofos Advisory, helping innovation-led founders fix the right thing for their stage, so growth holds through each transition and builds toward category leadership.


Ask Geoff: Co-Founder's Relationship
The "F" Series is our conversation with Founders about everything that is important for growing their company. Chat with Geoff Manchester about co-Founders' Relationship, what it was like for him, and his co-founder, while they were building the company. Josephine Too is the founder of Sofos Advisory, helping innovation-led founders fix the right thing for their stage, so growth holds through each transition and builds toward category leadership.


Intrepid Group: one of Australia's best-kept secrets in Melbourne
The "F" Series is our conversation with Founders about everything that is important for growing their company. Geoff Manchester, co-Founder of Intrepid Group, talks about starting this global company and being the Category King that is aiming to be a 1Bn adventure travel company in 2025 while also being good for the world. Intrepid Group was ranked #4 for 2019 World Most Innovative Company (Travel sector) by Fast Company. TRANSCRIPT: Josephine: Well, I thought it would be gr


3rd Key Shift: Individual Productivity to Human Execution System
"There is no greater waste of time than doing efficiently that should never have been done." -- Peter Drucker There are 4 major shifts that a startup needs to make in order to be successful in the scaling-up journey. The 3rd Shift is from Individual Productivity to Human Execution System. When you are a startup, it is important that everyone is productive, but once you have a relatively large mass of human beings, it's about making sure that the company is productive. Mos


Four hidden gems of a daily huddle
Master yourself through these 4 hidden gems in your daily huddle. "If each of us would only sweep our own doorstep, the whole World would be clean." - Goethe If you have started on your daily huddles, here are some hidden gems that can help you improve your personal productivity and set your day up. Use this tool with the intention of self-mastery instead of simply going through the motions. Improving by 1% a day will give you accelerated growth over a year with the power o


How to run a daily huddle
This is a standup for leadership/management teams. You get the pulse of the team in 15mins, just like when you synchronise your phone. It's the consistency that matters, and what everyone puts into it. Try it and it will change your team's dynamic. Share a pic if you have implemented it! Hope this is helpful and remember to enJOY your growth! TRANSCRIPT: Hi! Today I want to share with you on how to run a daily huddle: Schedule the 10-15mins huddle at an odd time eg. 9:09am, 1


1st Key Shift: Founder(s) to Leadership Team
There are 4 key shifts that a startup needs to make in order to be successful in their scaling-up journey. The 1st Shift is from Founder(s) competence & expertise to a Strong, Effective & Cohesive Leadership Team If your Leadership Team is under performing, how are you contributing by over/under-functioning? Is the monkey on your back? Or is it time to learn new tricks? Watch this 2 mins video that talks about this shift. TRANSCRIPT: Shift 1: From Founders’ competence to Str


Four Key Shifts from Startup to Scaleup
TRANSCRIPT: Today, I’m gonna share with you about the 4 key shifts from start-up to scaleup, each of which I have published a blog post on, linked below in the points. From Founders Competence to a company being run by an Effective & Cohesive Leadership Team. This is one of the most difficult shifts because it's counterintuitive and needs a change in the behaviour that has made you successful. From being the smartest person in the room to being the dumbest. It also needs you
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