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The market will crown a leader regardless of whether you show up for it or not. The question is whether you're making decisions today that compound your position stage by stage — so that when the market starts to converge, you're not hoping to be chosen. That's the difference between growth that stacks and growth that stalls.

This is an excerpt from a Pricing Model Webinar at Stone and Chalk. Published as a Stone & Chalk Blog post here: https://www.stoneandchalk.com.au/articles/startup-pricing A guide to startup pricing design and models: Why is pricing design crucial for startups? Pricing is a crucial aspect of your startup's success, although it's often a challenging topic. It significantly impacts your bottom line without requiring significant changes to your product or business. When introduci

This article is an excerpt from a Webinar at Stone and Chalk Melbourne, and published as a blog post here: https://www.stoneandchalk.com.au/articles/align-go-to-market-strategy From early market to mainstream: Align your Sales and Go-to-Market Strategy To commercialise innovation usually means creating a new market, and new market development has its unique challenges. Due to limited VC funding, Customer-funded sales are becoming more important, however, customers' budgets m

Redesigning your startup's pricing model: key considerations for success In the ever-evolving landscape of business, one critical element that often demands attention is the pricing model. By understanding the signs indicating that your pricing strategy needs a refresh, you can ensure that your business stays competitive and profitable. So, let's dive into the key considerations for redesigning your pricing model and setting your business up for success. When to review your p

The next step for your startup's expansion A lot of content and programs help startups craft minimum viable products (MVPs) to get to Product-Market-FIT, and that is also when Series A funding happens. However, m any startups continue to do what they do at the Product-Market Fit stage, thinking that scaling is guaranteed with more resources funded from investments. This also explains why only 40% of funded startups reach Series "A" and only 20% reach Series "B" . Note:  The

Crossing the chasm: from early adoption to mainstream market success What does it mean to "cross the chasm"? The terms "early adopters", "beachhead" and "crossing the chasm" have been circulating in startup circles, but not many people understand the origins of the terms or realise the meaning behind them. In short, "crossing the chasm" is a concept popularised by Michael Moore, representing the challenges that startups face when trying to transition from early adopters to ma

Network Effects is the most hyped and misunderstood topic amongst startups and investors. And yet: "Network effects have been responsible for 70% of all the value created in Tech since 1994. Founders who deeply understand how they work will be better positioned to build category-defining companies." - James Currier @NFX, SFO based VC. Here are 7 questions to help you bust those false claims. What is the difference between Uber's network effects vs Airbnb's such that Ub

To kick off our Platform Series with Prof Julian Wright and A. Prof Andrei Hagiu, world experts in Platform Strategy and Network...

In this interview with Prof Julian Wright and A. Prof Andrei Hagiu, experts in Platform Strategy and Network Economics, we talked through...

"There is no greater waste of time than doing efficiently that should never have been done." -- Peter Drucker There are 4 major...

There are 4 major shifts that a startup needs to make in order to be successful in their scaling-up journey. Driving Revenue to validate your product/service's commercial value is key as a startup, however, as you pivot to scale, it is also important that you have clarity and can validate your profit model. In this article, I will discuss 5 reasons why you need plenty of cash to scale and grow, and the 10 ways to improve your profit and cashflow. It is not smart to scale an u

Master yourself through these 4 hidden gems in your daily huddle. "If each of us would only sweep our own doorstep, the whole World...

This is a standup for leadership/management teams. You get the pulse of the team in 15mins, just like when you synchronise your phone....