4th Key Shift: Revenue to Profit and Cash

Watch this 3mins video about this shift...

The 4 major shifts that a startup needs to make, in order to be successful for the scaling-up journey. Driving Revenue to validate your product/services commercial value is key as a startup, however, as you pivot to scale, its important that you have clarity and validates your profit model. There are 5 reasons why you need plenty of cash to scale and grow, and there are 10 ways to work through for improving your profit and cash. It is not smart to scale an unprofitable business, instead of focusing on driving sales volume, spend time to tweak and land on your profit model.

Articles mentioned in video:

Fred Wilson: "Negative Gross Margins" https://avc.com/2015/10/negative-gross-margins/

Toby Clarence- Smith: "Don't scale an unprofitable business" https://www.toptal.com/finance/interim-cfos/unit-economics

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