There are 4 major shifts that a startup needs to make in order to be successful in their scaling-up journey. Driving Revenue to validate your product/service's commercial value is key as a startup, however, as you pivot to scale, it is also important that you have clarity and can validate your profit model. In this article, I will discuss 5 reasons why you need plenty of cash to scale and grow, and the 10 ways to improve your profit and cashflow. It is not smart to scale an u