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Why growth that looks real can quietly destroy a business False Traction: The Evil Twin If growth feels heavier every quarter — not lighter — there’s a name for what you’re experiencing. Revenue is moving. The team is growing. The pipeline is active. And yet the business isn’t compounding the way it should. That gap between what growth looks like from the outside and what it feels like from the inside isn’t a motivation problem. It isn’t even a demand problem. It’s false trac

The market will crown a leader regardless of whether you show up for it or not. The question is whether you're making decisions today that compound your position stage by stage — so that when the market starts to converge, you're not hoping to be chosen. That's the difference between growth that stacks and growth that stalls.

Real Growth vs Fake Growth: Not all Growths are Equal This article explores why it's important to examine the different types of growth we see in the market and decide as CEOs, Founders, and Business Leaders, what kind of Growth we aspire to have. In this article: Types of fake growth What causes fake growth? Selfish, self-centred Growth Why fake growth is unsustainable How to achieve real, sustainable growth -------------------------------------------------------------------

This article was first published on @The.Shift Me dia, here in the Analysis Section . In my last few articles, I’ve been writing about ...

How do you differentiate real growth from shutdown-fuelled spikes in demand for toilet paper and booze? Which markets are set to grow...

In my previous article, I wrote about spotting real growth markets and the supporting trends that kick start, accelerate, or cement them...