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Sofos Concept-to-Category System™
insight that moves you forward
Articles, frameworks, and diagnostic thinking - organised by growth stage.
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False Traction: The Evil Twin
Revenue is coming in but growth creates drag. False Traction is the most dangerous pattern at stage 1. Here's how to spot it.


The Uncomfortable Truth: The Market Will Crown a Leader
The market will crown a leader regardless of whether you show up for it or not. The question is whether you're making decisions today that compound your position stage by stage — so that when the market starts to converge, you're not hoping to be chosen.
That's the difference between growth that stacks and growth that stalls.


Real Growth Re-Imagined!
Real Growth vs Fake Growth: Not all Growths are Equal This article explores why it's important to examine the different types of growth we see in the market and decide as CEOs, Founders, and Business Leaders, what kind of Growth we aspire to have. In this article: Types of fake growth What causes fake growth? Selfish, self-centred Growth Why fake growth is unsustainable How to achieve real, sustainable growth -------------------------------------------------------------------


Grow your company, as your industry stagnates
This article was first published on @The.Shift Me dia, here in the Analysis Section . In my last few articles, I’ve been writing about ...


How to spot Real Growth Markets in the post-coronavirus economy
How do you differentiate real growth from shutdown-fuelled spikes in demand for toilet paper and booze? Which markets are set to grow...


Regardless of Market Volatility, Growth is possible
In my previous article, I wrote about spotting real growth markets and the supporting trends that kick start, accelerate, or cement them...
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