Founders we work with
Innovation comes in different shapes, forms, and sizes. From batteries to electric jet engines, AI-driven energy management to cooking oil recycling, underwater robots to sustainable packaging.
Companies we work with span across all these domains, enabling technologies and business types.
5
Fintech
6
Industrial /
Manufacturing
10
Energy /
Mobility
diverse domains
3
Climate /
Sustainability
4
Agriculture /
Food
13
Digital / Cybersecurity
/ Data + AI
12
Deep Tech / IOT / Robotics
emerging technologies
6
Trade /
Services
3
Multi-sided Platform
21
Product
business model types
2
Social Enterprise
Why it matters
You can be busy winning and still be building something that won't hold.
Revenue is coming in. The team is growing. But every quarter feels harder
to explain. Deals take longer. Margins don't quite make sense. Team needs to be told.
That's not a growth problem. It's a stage problem.
The solution isn't more activity. It's knowing which threshold to clear —
and what it actually takes to clear it. Get that right, and progress
compounds. Miss it, and growth creates drag that gets harder to reverse.
What's your Growth Drag?
the Sofos Concept-to-Category System™
One system. Two parts.
The Roadmap shows you exactly where you are in the growth sequence —
from early traction to category leadership.
The four stages show you what must be true at each point to move forward.
Not intentions. Not activity. Evidence.
Get the sequence right and progress compounds.
Get it wrong and growth creates drag that compounds instead.
Compounding progress. Higher growth velocity.
Flow, not drag.
recognise any
of these?
Most sales still require heavy founder involvement. Revenue is growing but margins are shrinking. Priorities reset every week — decisions keep reopening. Wins rely on relationships, not a repeatable system. Teams are micro-managed.
These aren't random problems. Each one is a signal. The Sofos Concept-to-Category System™ names them precisely — so you know exactly which stage you're at and what to clear next.
We work with
Programs, Projects, and Services for a Category Leader.
Investors
Make stage progression predictable - so growth capital buys acceleration, not fixes.
Startups
Cross the chasm with a focused Go-to-Market that generates predictable revenues that don't create scale debt. Be scale-ready with profitable economics by redesigning pricing structure.
Scaleups / Business Units
Build Execution stability that carries through scaling chaos so progress compounds and builds category advantage - becoming the default choice.
Clients
Collaborators
