Ready for
REAL
Growth?
You are in Good Company
Innovation comes in different shapes, forms, and sizes. From batteries to electric jet engines, AI-driven energy management to cooking oil recycling, underwater robots to sustainable packaging.
Companies we work with span across all these sectors, enabling technologies and business types.
We got you covered.
5
Fintech
6
Industrial /
Manufacturing
10
Energy /
Mobility
diverse sectors
3
Climate /
Sustainability
4
Agriculture /
Food
5
Digital /
Cybersecurity
8
Data / AI
8
Deep Science /
Engineering
emerging innovations
4
IOT /
Robotics
6
Trade /
Services
3
Multi-sided Platform
21
Product
business model types
2
Social Enterprise
Why it matters
Clarity in Growth Strategy guides product roadmap, and partnerships, and aligns teams, and operations.
Misalignment and confusion cause 60% of inefficiencies and ineffectiveness of team efforts and delays in reaching the desired growth stage.
That means more unnecessary funding.
Can you afford it?
We work with
Programs, Projects, and Services for a Category Leader.
Investors
Investors use our Programs for their Portfolio companies, to standardize and provide highly tailored and professional support for consistency and competitive advantage.
Startups
Startups at the Product Market Fit stage need structured support to accelerate chasm crossing and commercialize into the mainstream market.
Scaleups / Business Units
Scaleups in the growth stage need to build defensibility and differentiation to lead the Category and widen the gap from competition.
This also includes Corporate's emerging business units that act like a new business.
SOUND Daunting?
Growth stages to become a Category Leader are long and winding. What if you have a trusted advisor who understands what it takes, and has analysed, experienced, and will co-design a tailored roadmap with you?
Meet Josephine
No BIAS
no HYPE
No nonsense
+ FUN
Josephine is a specialist advisor to companies bringing innovation to market. An expert on New Market Development, she presents on various topics about Scaling innovation globally. With 25+ years in Strategy consulting, executive management, and scaling tech businesses across Europe and APAC, she had led the market
expansion of companies into China, Germany, Singapore and Australia.
As Founder & Principal of Sofos Advisory, she works with investors' Portfolio companies through her Signature Market/Scale Readiness Program. She combines objective, balanced, in-depth, and disciplined thinking with her years as a results-oriented executive to create a comprehensive, integrated, and practical Curriculum that is delivered through an effective process that produces outcomes consistently.
For Startups, she helps to develop accelerated critical Go-to-Market pathways and proritized iterations towards a profitable business model for Real Growth to minimize unnecessary funding. Her Leveraged Go-to-Market Models & Commercial Models, address the challenges of commercializing new product entry into Mainstream adoption.
For Scalesups, she provides a structured approach to develop timely Differentiation & Defensibility to sustain Real Growth as a Category Leader. (e.g. Core Business Differentiation, Category Strategy, Platform Model, Network Effects)
Honorary Industry Fellow, UTS Business School.
Awards Judge for:
Lead judge for Premier iAwards for Startup & CIO Categories (2012-15)
Pearcy Medal for Entrepreneurship (2012-15)
FinTech Summit Awards (2016)
UTS Ibis 3P Innovation Competition (2022-23)
She dabbles in improv comedy and acrylic painting to improve her right brain connections.
Clients
EMBRACE
YOUR
DIFFERENT
Bringing Innovation into market needs the right balance of Art and Science. Only 10% make it to mainstream and 0.1% becomes a category leader.
Collaborators
