Founders we work with
Innovation comes in different shapes, forms, and sizes. From batteries to electric jet engines, AI-driven energy management to cooking oil recycling, underwater robots to sustainable packaging.
Companies we work with span across all these domains, enabling technologies and business types.
5
Fintech
6
Industrial /
Manufacturing
10
Energy /
Mobility
diverse domains
3
Climate /
Sustainability
4
Agriculture /
Food
13
Digital / Cybersecurity
/ Data + AI
12
Deep Tech / IOT / Robotics
emerging technologies
6
Trade /
Services
3
Multi-sided Platform
21
Product
business model types
2
Social Enterprise
Why it matters
You can be busy winning and still be building something that won't hold.
Revenue is coming in. The team is growing. But every quarter, growth feels harder. Deals take longer. Margins don't quite make sense. The team needs to be told.
That's not a growth problem. It's a stage problem.
The solution isn't more activity. It's knowing what this stage needs, and what it takes to get there. Get that right, and growth gets easier. Miss it, and growth creates drag that gets harder to reverse.
What's your Growth Drag?
the Sofos Concept-to-Category System™
One system. One path.
The Roadmap shows you exactly where you are in the growth sequence —
from early traction to category leadership.
The four stages show you what must be true at each point to move forward.
Not intentions. Not activity. Evidence.
Get the sequence right and growth gets easier.
Get it wrong and growth creates drag.
Compounding progress. Higher growth velocity.
Flow, not drag.
recognise any
of these?
Most sales still require heavy founder involvement. Revenue is growing but margins are shrinking. Priorities reset every week — decisions keep reopening. Wins rely on relationships, not a repeatable system. Teams are micro-managed.
These aren't random problems. Each one is a signal. The Sofos Concept-to-Category System™ names them precisely — so you know exactly which stage you're at and what to fix next.
We work with
Programs, Projects, and Services for a Category Leader.
Investors
Make stage progress predictable, so growth capital buys acceleration, not fixes.
Startups
Cross the chasm with a focused go-to-market that brings predictable revenue without building Scale Debt.
Scaleups / Business Units
Build execution that holds through scaling, so progress builds toward category advantage and becoming the default choice.
Clients
Collaborators
