UNLOCK THE RIGHT GROWTH GATE
so progress compounds
Into market advantage
We got you covered.
Innovation comes in different shapes, forms, and sizes. From batteries to electric jet engines, AI-driven energy management to cooking oil recycling, underwater robots to sustainable packaging.
Companies we work with span across all these domains, enabling technologies and business types.
5
Fintech
6
Industrial /
Manufacturing
10
Energy /
Mobility
diverse domains
3
Climate /
Sustainability
4
Agriculture /
Food
13
Digital / Cybersecurity
/ Data + AI
12
Deep Tech / IOT / Robotics
emerging technologies
6
Trade /
Services
3
Multi-sided Platform
21
Product
business model types
2
Social Enterprise
Why it matters
Founders can be busy winning while building a system that won’t hold through the next stage transition. When the setup isn’t stage-ready, transitions create drag—and founders compensate with force. The solution isn’t more activity; it’s unlocking the right gate at the right time so growth moves with flow, not drag.
Ready for flow?
We work with
Programs, Projects, and Services for a Category Leader.
Investors
Investors uses our Programs for their Portfolio companies, to standardize and provide highly tailored and professional support for consistency and competitive advantage.
Startups
Startups at the Product Market Fit stage need structured support to accelerate chasm crossing and commercialize into the mainstream market.
Scaleups / Business Units
Scaleups in the growth stage need to build defensibility and differentiation so as to lead their Category and widen the gap between competition.
This also includes Corporate's emerging business units that act like a new business.
SOUND Daunting?
The Growth stages to becoming a Category Leader are long and winding. What if you have a trusted advisor who understands what it takes, and has analysed, experienced, and will co-design a tailored roadmap with you?
Meet Josephine
No BIAS
no HYPE
No nonsense
+ FUN
As Founder & Principal of Sofos Advisory, she helps innovation-driven founders turn apparent progress into compounding progress—so growth holds through stage transitions and builds toward category leadership.
With 25+ years across Strategy Consulting, executive leadership, and scaling technology businesses globally, including a pivotal role in Infosys’ $100M to $1B journey. She specialise in commercialising innovation from early adopters to mainstream markets—where the challenge isn’t effort, it’s sequencing.
Her Concept to Category Leader Roadmap™ helps teams see where they are, what’s next, and what must be true to progress.
In practice, we work through four Growth Gates: Predictable Revenue (GTM without Scale Debt), Profitable Economics (Pricing power +ve UE), Execution Stability (Operating Rhythm that scales), and Preference / Category Advantage—becoming the default choice on the path to category leadership.
She also works with investors and accelerators to help portfolio companies de-risk stage transitions and improve capital efficiency.
Selected Highlights
• Honorary Industry Fellow, UTS Business School
• Former EVP / Group Executive APAC (Aurionpro) — 4× revenue in 2 years without adding sales resources
• Former Infosys executive — launched & scaled offices in Singapore & Germany; led $100M+ complex deals across Greater China & Australia
• International expansion experience across APAC, Europe, China, and South Asia
Personally, she is passionate about building healthy, purpose-led companies and authentic, empowering leadership. She also dabbles in improv comedy and acrylic painting to improve her right brain connections.
Judging & Advisory Roles:
Lead Judge, Premier iAwards (Startup & CIO categories, 2012–2015)
Pearcey Medal for Entrepreneurship (2012–2015)
FinTech Summit Awards (2016)
UTS Ibis 3P Innovation Competition (2022–2025)
Clients
EMBRACE
YOUR
UNIQUENESS
Bringing Innovation to market needs the right balance of Art and Science. Only 10% make it to mainstream and only 0.1% become a category leader.
Collaborators
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