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Agile, Healthy

and Sustainable Growth 

This webinar demystifies Growth during COVID times and show you the steps you need to take to achieve Growth regardless of Market volatility. 

Everything should be made as simple as possible, but not simpler.

- Albert Einstein

About & Subscribe

About Sofos

Scaling up is a journey, not an event. Sofos, is the phonetic spelling of the Greek word for "wise". At Sofos (sounds like Soft-Force), we work with CEOs and their Leadership teams with Growth mindset to grow and scale in a healthy and sustainable way. 


Our core purpose is to enrich the future by scaling the next generation of leaders and companies. Enrichment through clarity so that they feel confident and have the courage to make decisions and take bold actions to create a dent in the universe, solve great problems, which then make the future world better.


The question is not how you can grow, the question is how would you like to grow? Would you grow by burning both ends of the stick, unhealthy and unsustainable or would you grow with clarity and confidence and enjoying the journey together with people you care about and solving a worthwhile and meaningful goal? Growing a company should be fun, exciting and exhilarating, yet most are stretched, stressed, stalling, spinning in circles or spiraling out of control.


We would love to help you change that, by using time tested, proven, structured growth systems and working with you to implement best practices for the mid-market companies (20-600 employees/1-100M Gross Margins) that help you achieve sustainable and healthy growth and scale. The frameworks we use, including but not limited to are: Scaling Up framework, 7 Attributes of Agile Growth, 3HAG, has been utilised by 2000+ companies globally including Redballoon, Atlassian, Ezypay, Rackspace and Silver Chef and so on. The outcome being Purpose fulfilled,  2x Cashflow, 3x Profits, Higher Valuation, More Time and Fun in enjoying the climb.

We as ‘Company Growth Designers’ provide leadership in growing and scaling and our Big Hairy Audacious Goal™ is to catalyse 1000 market-leading companies that want to enrich the future world today.

Design means taking charge. Design is about doing something purposefully, thoughtfully, elegantly. ‘Company Growth Design’ takes a conscious, deliberate, holistic approach to creating growth using methodologies and frameworks from the best thought leaders in this space.

What is a

Company Growth Designer?

Being purposeful

what is the intention, what are we here to achieve.

Aiming for progression

by not fixating on perfection, if it moves in the right direction.

Doing it with Passion

the heart needs to be IN it, because this fuels progress.

Making it Practical

it must work and be implementable.

Setting Principles

knowing our boundaries and the ‘no-go zone’.

Providing Value

value is personal, subjective and different for everyone, always check in and never assume.   

At Sofos

We Believe In...

Greatness is not a function of circumstance. Greatness, it turns out, is largely a matter of conscious choice, and discipline.

- Jim Collins

About Jo

Josephine just don't fit into a box.

CCA&NZ_Early Adopter_Stacked Landscape_C

About Josephine

For those left brain tinkerer who wants more details about her professional career, visit her LinkedIn here:

Josephine's Way

Josephine does many things in her life, she is a Company Growth & Category Designer, Yoga enthusiast and dabbles in improvisation comedy. She has a world of experience and has nearly seen it all when it comes to business. Born in Malaysia, graduated from Nanyang Technological University as a Civil & Structural Engineer in Singapore and an ex-national athlete, she has lived and worked in Singapore, Germany, Shanghai and now resides in Australia.


She has an interesting career with more than 20 + years of experience in Strategy Consulting, Executive Management and Scaling technology businesses across APAC and Europe. She also works as a Category Designer in Residence with out-Position as part of the global Network of Category Designers.   Her fascination with Company Growth Design stems from her being part of the 100 Million to 1 Billion journey of the iconic company Infosys (NYSE: INFY) which created the Category of Outsourcing, Global Delivery Model and inspired the book “The world is Flat”*. She started both the Infosys Singapore & Germany offices; headed up Sales & Marketing for Greater China; and drove complex $100+ Million deals in Australia. While she was EVP, Group Executive APAC at Aurionpro, managing a portfolio of acquired companies and working closely with the leadership teams, she doubled the ANZ business twice for 2 consecutive years.


Throughout Josephine’s career she has experienced the highs and lows, success and failures of growing businesses which led her to reassess her personal purpose and it brought her to the realisation; there must be a better way to manage growth and scaling up a company in a healthy way, achieving performance without burning 2 ends of the stick, and having or finding JOY whilst on this journey. That inquiry and fixation led her to start Sofos Advisory, leveraging the wisdom of the greatest thought leaders ever walked this world and designing growth programs that cater to the next generation of leaders and companies who are determined to enrich the future.


ENRICH: To improve or enhance the quality or value of.


*The World Is Flat: A Brief History of the Twenty-first Century is an international best-selling book by Thomas L. Friedman that analyzes globalization, primarily in the early 21st century

For anything to be sustainable you need to have both. Heart, to answer the “why” and bring people with you on the journey. Head, to figure out the “how” to do it in the most effective way.

Using Your

Head & Heart

Meaning minimum effort for maximum impact. Curating from the best and making it relevant, this usually means understanding what matters and what not.



Most believe that it is impossible to do one thing without sacrificing the other. Great companies find growth and profit, high performance without burnout. The magic happens when you find the Genius “AND” in the equation.

Finding the


We tend to focus on success now and fun and fulfillment later, but to have sustainable success, we need to enjoy what we are doing now. Always ask how can we make this more fun and fulfilling for myself and my colleagues.

Discovering Fun & Fulfillment Now

We have the answers, all the answers; it's the questions we do not know.

- Anon


The Growth Stages

The growth stages of a company from 20 - 600 people or 1 - 100M gross margins are predictable and unavoidable. Each stage presents specific challenges/growing pains that have to be addressed to ease the transition to the next, the good news is that knowing them gives you the clarity to focus on solving the root causes instead of symptoms and the bad news is that those unsolved challenges don't go away even when you move to the next stage and will continue to act as an anchor to hold you back.

Sofos helps you navigate the growth stages with tools and best practices to solve these specific challenges/growing pains with a holistic systems view:

- Driving Sustainable business growth

- Develop a Differentiated Strategy to drive revenue growth

- Team Alignment with Strategy, Right decisions, thinking and working smarter

- Build Capability, motivate teams and maintain Culture

- Improve Execution, productivity and capacity within company to improve gross margins and time effectiveness

- Improve cashflow to self-fund growth

Challenges of ScalingUp...

We love to work with leaders that are progressive thinkers who have a hunger to create a sustainable company that drives us towards a better future.  


We provide you with a systematic framework using simple practical tools and road maps that catalyse you to discover the best way to think about the growth of your business and the impact you want to make in your market. Success is a decision and if you learn from the best, you become better. Nothing gets accomplished without building good consistent habits; and to put a dent in the universe, your leadership team’s habits matter, it might take some work but the multiplying effect is worth it.


We are purpose driven and love to work with those who have the same desire, that want to learn and grow together by taking our growth seriously, but not ourselves. We design and curate the most relevant content & tools, and customise the base framework for clients who are at different stages of growth, so that they can focus on being the best in their business.

Clients We Serve

These mountains that you are carrying, you were only supposed to climb.

- Najwa Zebian (Lebanese Poet, Educator & Author)

How We Can Help You

The Agile Growh Program

Online Workshop

The Program is an integrated package that includes Advisory & Coaching Services, Intellectual Property, Materials, Education Content and Support Services. The curation of education content, workshop tools, pace, frequency, mode of delivery, supporting artifacts and enabling infrastructure (e.g. Technology system) are recommended and designed to suit your needs.


You come in all shapes and sizes; the condition of the cash position, the stage of growth, the complexity of the business, the maturity, learnability, and cohesiveness of the leadership team, the market landscape, and the current constraints of the business will help decide the details. The details and nuances are all that matter, so yes, all the tools are good, but the experience is what allows us to curate the program so that you get the value fast and that each phase is a stepping stone to build on the next. The intention is to build momentum like a flywheel, and you want momentum on your side when scaling, that's when maximum impact with minimum effort happen.


The 7 Attributes of Agile Growth are Strategy and Customer, Execution and System, Leadership and Talent, and Profit. 

Build your company's capability to scale. Come talk to us to find out which level you are at; Core, Advance or Mastery on the Roadmap by using our Mini-Assessment Diagnostic Tool for CEOs.

We have curated Programs for specific growth stages and formats that suit the best learning experience to catalyse you. Click below to find out.

We have moved completely online for our Programs, Bootcamps, and Workshop sessions. It is perfect for remote Leadership teams to collaborate and participate. This also means we work with CEOs and teams across all locations as long as the time zone permits us for a minimum of 2 hours working session.

Our Group CEO programs allow CEOs from different countries to participate and learn together and from each other. 


If you are unsure of the Program, either a Bootcamp or an Upgrade session might be what you need to work through a challenge. Schedule a call with us to find out. 


Are you too busy working in the business? How do you know if you are busy driving around the block instead of driving to your destination? 


Do you have a Unique and Valuable Position in your market that drives sustainable top-line growth? Are your differentiating activities delivering your Brand Promise?


Do your people and processes convert top-line revenue to a strong bottom-line profit? Do your systems deliver the value and experience needed to drive your Strategy?









A Better World


Is your Leadership team authentic, healthy and aligned? Would you enthusiatically rehire everyone on your team?


Do you have cash generated internally to fuel your growth? Is your economic engine clear and Profit model scalable?


Strategy without Tactics is the slowest route to victory. Tactics without Strategy is the noise before defeat. 

-- Sun Tze

How we Can Help

Whether we're talking about leadership, teamwork, or client service, there is no more powerful attribute than the ability to be genuinely honest about one's weaknesses, mistakes, and needs for help. 

-- Patrick Lencioni


what people say...

After 14 years of rapid growth, we noticed the business needed a new way of working. As we moved from 70 to 250 employees very rapidly, knowledge was not being transferred as seamlessly like when we were smaller. Things that we thought were known by our people were not known. The daily huddles, the monthly strategics, the quarterly check-ins, half-year and yearly offsite to regroup and work better as a team made a massive difference to resolve these problems. Capturing the collective knowledge, setting goals making people responsible and accountable to their goals is a powerful thing. Further, with Josephine's systems and processes, we were able to cascade the organizational strategy to the broader business. We are continuing on our growth trajectory and excited about the future as we work to win in our category thanks to Josephine from Sofos. 

Roby Sharon-Zipser - Co-founder & CEO, hipages.

Top 10 TECH startups 2017. Top 10 Growing Tech Company in Australia 2016. 

Connect with Us

Thank you for your interest.

If you would like additional information, please feel free to contact us with your details and we will get back to you. Or please feel free to schedule an online Zoom call.

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