(This article was first published on The Shift media here: https://theshift.media/reimagining-business-growth-post-pandemic/ ) Business ‘growth’ as it’s come to be known will need to be re-imagined in the post-COVID economy. While the majority of businesses will need to focus on survival, the new economic conditions provide others with the opportunity to double down on growth. But first let’s look at some of the problems that are related to growth in business terms and how we

How do you differentiate real growth over shutdown fueled spikes for toilet paper and booze? Which markets are set to grow post-shutdown? Which growth trends are set to be accelerated and which unseen new market opportunities are currently being birthed? The immediate aftermath The business climate post lockdown will be one of caution and uncertainty, consumer spending will be on essentials, corporates will probably stick to operating expense spending, while money and credit