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Real Growth vs Fake Growth: Not all Growths are Equal This article explores why it's important to examine the different types of growth we see in the market and decide as CEOs, Founders, and Business Leaders, what kind of Growth we aspire to have. In this article: Types of fake growth What causes fake growth? Selfish, self-centred Growth Why fake growth is unsustainable How to achieve real, sustainable growth -------------------------------------------------------------------

How do you differentiate real growth from shutdown-fuelled spikes in demand for toilet paper and booze? Which markets are set to grow...

In my previous article, I wrote about spotting real growth markets and the supporting trends that kick start, accelerate, or cement them...