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Sofos Concept-to-Category System™
insight that moves you forward
Articles, frameworks, and diagnostic thinking - organised by growth stage.
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Ask Nandan Nilekani: Scaling in this New World
The "F" Series is our conversation with Visionary Founders who have built Category Leading companies, about anything that is important for growing their company. Here, we have Nandan Nilekani, Co-Founder @Infosys, Visionary, Philanthropist, and ChangeMaker, answering questions to help us navigate Scaling in this New World post-COVID. We are experiencing chaotic times with changes happening at all levels of our lives. What do we need to know to scale and grow in this New World


Intrepid Group: one of Australia's best-kept secrets in Melbourne
The "F" Series is our conversation with Founders about everything that is important for growing their company. Geoff Manchester, co-Founder of Intrepid Group, talks about starting this global company and being the Category King that is aiming to be a 1Bn adventure travel company in 2025 while also being good for the world. Intrepid Group was ranked #4 for 2019 World Most Innovative Company (Travel sector) by Fast Company. TRANSCRIPT: Josephine: Well, I thought it would be gr
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