insight that moves you forward


 

This article is an excerpt from a Webinar at Stone and Chalk Melbourne, and published as a blog post here: https://www.stoneandchalk.com.au/articles/align-go-to-market-strategy From early market to mainstream: Align your Sales and Go-to-Market Strategy To commercialise innovation usually means creating a new market, and new market development has its unique challenges. Due to limited VC funding, Customer-funded sales are becoming more important, however, customers' budgets mi

There are 4 major shifts that a startup needs to make in order to be successful in their scaling-up journey. The 2nd Shift is from focusing only on Sales, to developing a Differentiated Strategy for sustainable growth. If growth is not consistent, even with the BEST "sales" operations, then maybe your strategy is not CLEAR, RIGHT or ALIGNED. Are you just a "better" company or are you doing something "different" for a unique and valuable position in the market? Watch this sho