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Sofos Concept-to-Category System™
insight that moves you forward
Articles, frameworks, and diagnostic thinking - organised by growth stage.
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Scaling Up, Crossing the Chasm and Category Design: what was still missing?
Three good frameworks. Each solves part of the problem. What was still missing, from someone who has worked with all three.


What you need to know about Platform Businesses
To kick off our Platform Series with Prof Julian Wright and A. Prof Andrei Hagiu, world experts in Platform Strategy and Network Economics, we talked about what you need to know about Platform businesses, as well as: What type of companies are often confused and mistaken as one? Why do investors and entrepreneurs love this business model? What is it about them that defies conventional rules? How are these companies changing the way we work, live and trust? They also share a f


When Data creates Competitive Advantage, or not?!
In this interview with Prof Julian Wright and A. Prof Andrei Hagiu, experts in Platform Strategy and Network Economics, we talked through the 6 questions to ask to evaluate data-enabled learning moats. This helps you understand whether the learnings from your customer usage data are really helping you create a competitive advantage and sustainable growth. We also discussed briefly about data network effects vs regular network effects and platform business model. We spoke abou
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