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Sofos Concept-to-Category System™
insight that moves you forward
Articles, frameworks, and diagnostic thinking - organised by growth stage.
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7 Questions to evaluate Network Effects Moat
Network Effects is the most hyped and misunderstood topic amongst startups and investors. And yet: "Network effects have been responsible for 70% of all the value created in Tech since 1994. Founders who deeply understand how they work will be better positioned to build category-defining companies." - James Currier @NFX, SFO based VC. Here are 7 questions to help you bust those false claims. What is the difference between Uber's network effects vs Airbnb's such that Uber is


What you need to know about Platform Businesses
To kick off our Platform Series with Prof Julian Wright and A. Prof Andrei Hagiu, world experts in Platform Strategy and Network Economics, we talked about what you need to know about Platform businesses, as well as: What type of companies are often confused and mistaken as one? Why do investors and entrepreneurs love this business model? What is it about them that defies conventional rules? How are these companies changing the way we work, live and trust? They also share a f


When Data creates Competitive Advantage, or not?!
In this interview with Prof Julian Wright and A. Prof Andrei Hagiu, experts in Platform Strategy and Network Economics, we talked through the 6 questions to ask to evaluate data-enabled learning moats. This helps you understand whether the learnings from your customer usage data are really helping you create a competitive advantage and sustainable growth. We also discussed briefly about data network effects vs regular network effects and platform business model. We spoke abou


2nd Key Shift: Sales to (Differentiated) Strategy
There are 4 major shifts that a startup needs to make in order to be successful in their scaling-up journey. The 2nd Shift is from focusing only on Sales, to developing a Differentiated Strategy for sustainable growth. If growth is not consistent, even with the BEST "sales" operations, then maybe your strategy is not CLEAR, RIGHT or ALIGNED. Are you just a "better" company or are you doing something "different" for a unique and valuable position in the market? Watch this sho
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